by Jeff Yablon | Mar 26, 2010 | Business Process, Marketing
Last October, I made a statement that was pretty strong, even for me: Long Tail Marketing is the single most important issue for your business’ growth and your business change that you will encounter. Any time. Ever. Now, even Microsoft is copping to the importance of...
by Jeff Yablon | Mar 24, 2010 | Business Process, Marketing
So it turns out that nobody cares what you say on Twitter. OK, so that isn’t true. But if you’ve been wondering why the more influential people you follow never retweet (RT) your words, the answer is simple: they don’t do that. You’re not...
by Jeff Yablon | Mar 10, 2010 | Business Process, Marketing, Media, Search Engine Optimization SEO
Recently a client for whom Virtual VIP does marketing consulting asked me: Are There Too Many Blogs? My answer to him was a quick and decisive who knows? In trying to answer his question, I started by saying that there are way too many for most of them to be terribly...
by Jeff Yablon | Mar 4, 2010 | Business Process, Marketing, Search Engine Optimization SEO
Think you can do your own Search Engine Optimization? Think again. Even Google can’t figure out SEO. That’s right, the people who we all look to for SEO approval in practically the way a child tries to please daddy doesn’t do a very good job of...
by Jeff Yablon | Dec 18, 2009 | Business Process, Marketing, Media, Search Engine Optimization SEO
OK, it’s time. You need to make your web site do more than just look good. Now, you need traffic. You can buy traffic, of course, but that’s expensive—and not because clicks generated on Google Adwords cost so much (and they can). The problem with Adwords...
by Jeff Yablon | Oct 14, 2009 | Business Process, Marketing
OK, folks, READ THIS, and then listen up . . . I’ve said before that Seth Godin is a genius, and for me this just proves it, more, and again. The one that stopped me in my tracks was this tip for holding on to customers: You can create switching costs, so that...
