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Google Unveils The Ultimate SEO Penalty: Invisibility

by Jeff Yablon | Feb 25, 2011 | Business Process, Search Engine Optimization SEO

Yesterday Google turned the Search Engine Optimization world on its head. I had been all ready to write about Axl Rose today, as the erstwhile Guns N’ Roses front-man is the subject of a great article on Business Change in the latest issue of a major business...

“Do What You Promise” Will Make Your SEO Work Better

by Jeff Yablon | Feb 23, 2011 | Customer Service, Media, Search Engine Optimization SEO

Last week I talked about a simple way to deliver superb customer service: just do what you promise. I write about customer service quite a bit, and I’m passionate about it; customer service is what makes your business the right one to do business with, and this...

When “The Only Bad Press Is No Press” Marketing Becomes Easy

by Jeff Yablon | Feb 22, 2011 | Marketing, Media, Search Engine Optimization SEO

So I look down at my Droid one night last week, and there’s a nasty Tweet directed at me by Nick Denton. Nick is a famously-cantankerous (and very successful) blogger, and owns the Gawker Media family of blogs. Gawker includes in its stable Gizmodo, one of the...

Does Google Forget? On Search Engine Optimization Penalties

by Jeff Yablon | Feb 16, 2011 | Business Process, Media, Search Engine Optimization SEO

With  Search Engine Optimization more and more becoming the most important business change you can put in place, you know you’d better do it the right way. And although Google admits they even they don’t know the best way to do SEO, do SEO you must. Matt...

Real World: The AOL / HuffPo / Tim Armstrong Debate Goes On

by Jeff Yablon | Feb 11, 2011 | Business Process, Search Engine Optimization SEO

I was wrong. Twice. Tim Armstrong is a genius, and AOL buying the Huffington Post doesn’t represent the disassembly of journalism in favor of pure search engine optimization. Just Kidding. I’ll stick with my statement that Tim Armstrong has redeemed...

AOL + HuffPo = Salvation. But Only for Tim Armstrong

by Jeff Yablon | Feb 8, 2011 | Business Process, Media, Search Engine Optimization SEO

Tim Armstrong is starting to look a lot smarter. But he’s making me look smarter, still. Now that AOL has bought The Huffington Post, Tim Armstrong’s plan for World Domination via Content Farm is actually workable. But that’s a bad thing for everyone...
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