by Jeff Yablon | Apr 10, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO
Let’s take a peek behind the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the...
by Jeff Yablon | Feb 10, 2014 | Influency, Search Engine Optimization SEO
When AOL’s CEO Tim Armstrong fired an employee publicly last summer, we asked: Is Tim Armstrong the Worst CEO Ever? And while worse examples of CEO bad behavior exist, Tim Armstrong felt then and has felt for a long time like the wrong guy to run AOL. So...
by Jeff Yablon | Feb 3, 2014 | Influency, Marketing, Search Engine Optimization SEO
The turns-out-to-be-not-so-crazy guy on the left sprained his ankle, but ‘Mr. Aww Shucks’ sprained his ego. Somehow, the question what time is the super bowl what time is the superbowl What Time Is The Super Bowl? turned out to be more interesting than the...
by Jeff Yablon | Jan 31, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO
Well, hello Amy Poehler! May I spray you with my big, stiff hose? If you buy a copy of Louis CK’s Tomorrow Night (and no, we get no commission if you do), you won’t see that question asked. Neither Amy Poehler nor Louis CK are in Tomorrow Night for very...
by Jeff Yablon | Jan 22, 2014 | Content, Influency, Search Engine Optimization SEO
While this picture might be ridiculous (sorry, Matt … ) the idea it represents is anything but: (especially) if you’re a small business, Google is doing some really scary things. I’ve commented several times that Guest Blogging is increasingly a...
by Jeff Yablon | Dec 18, 2013 | Content, Influency, Search Engine Optimization SEO
For a few years, Google’s position on duplicate content has been that ‘they won’t penalize you’ for having it on your web site. Good thing, because this week Matt Cutts revealed a statistic that might—or perhaps it won’t—sound shocking:...
