by Jeff Yablon | Jul 30, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
Remember this?: Extra! Extra! Read All About It! If you want to stay on Google’s good side, start thinking of such self-promotion as ‘not allowed’. As with the idea of self-promotion and the tightrope you might feel as though pursuing it well feels...
by Jeff Yablon | Jul 26, 2013 | Influency, Search Engine Optimization SEO
In teaching Influency (or creating your business’ Influency for you), I tell you a lot of things about a lot of stuff (see ‘everything’). One topic that comes up all the time is Optimization. Google’s Matt Cutts, himself a frequent topic of...
by Jeff Yablon | Jul 23, 2013 | Content, Influency, Search Engine Optimization SEO
Dealing with Google is difficult. Get past the whole ‘judge, jury, and executioner’ position Google occupies and you’re still left with the ultimate reality: Google is everywhere, and you probably don’t trust them. Considering they now...
by Jeff Yablon | Jul 18, 2013 | Influency, Search Engine Optimization SEO
One of the things we do here is Search Engine Optimization. SEO is incredibly important, and we’re pretty good at staying a step ahead of changes that Google and the other search engines implement to make SEO harder. But we don’t sell ‘Search...
by Jeff Yablon | Jun 18, 2013 | Content, Influency, Media, Search Engine Optimization SEO
See this cute kitten looking through eyeglasses? Do you think it’s a stock photograph? Actually, it’s two, with some magic done to put them together. I found them both on the first page of results searching Google Images for “stock...
by Jeff Yablon | May 31, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being...
