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The Business Change That Is Social Media

by Jeff Yablon | Sep 29, 2009 | Business Process, Media

Imagine you’re in business, and you want to keep in touch with all your clients, friends, contractors, and everyone else you’ve ever touched. What do you do, write a newsletter? Do you mail that? Does anyone read it? Today, of course, it’s likely...

Google’s New Business Change: Do Evil with Net Neutrality

by Jeff Yablon | Sep 26, 2009 | Business Process

I don’t get to defend telcos very often. AT&T, Verizon, and the like make up rules, enforce government regulations in a way that hurts their customers, and generally are questionable corporate citizens so much that it’s hard to be on their side. Today...

Life Change? Business Change? Default on Your Mortgage?

by Jeff Yablon | Sep 25, 2009 | Business Process

Hey, I have an idea . . . let’s all default on our mortgages! It isn’t really a surprise, is it? Enough people now see this kind of thing as  “standard operating procedure” that the Los Angeles Times is reporting on an epidemic of folks walking...

Where’s Net Neutrality? Google’s Business Change Kills It

by Jeff Yablon | Sep 24, 2009 | Business Process, Media

Sounds like fait accompli, does it not? Google enacts one form of business change or another pretty much every day, and every one of their changes puts someone else out of business. Yesterday, they outdid themselves. Google’s business change (and business...

Blog. Create Business Change. Nobody Reads You. Get Fired!

by Jeff Yablon | Sep 23, 2009 | Business Process, Media

Did you hear the one about the blogger who lost his job because not enough people were reading his words? It’s not actually a new idea. The companies that aggregate blogs figured out quickly that if nobody was reading what one of their bloggers had to say that...
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