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Monthly Archives: September 2009

The Business Change That Is Social Media

Posted on September 29, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Imagine you’re in business, and you want to keep in touch with all your clients, friends, contractors, and everyone else you’ve ever touched. What do you do, write a newsletter? Do you mail that? Does anyone read it?

Today, of course, it’s likely that you don’t mail your newsletter, or even most of your promotional pieces. You send them out by e-mail (using permission-based standards, of course!). Or maybe you realize that even that’s become inefficient and ineffective, because most of your recipients never open those e-mails. Check out the article “FREE IS BAD” here. I wasn’t kidding when I wrote this! ... READ MORE of The Business Change That Is Social Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (223 words, estimated 54 secs reading time)

Filed Under: Business Change, Media

Google’s New Business Change: Do Evil with Net Neutrality

Posted on September 26, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

I don’t get to defend telcos very often. AT&T, Verizon, and the like make up rules, enforce government regulations in a way that hurts their customers, and generally are questionable corporate citizens so much that it’s hard to be on their side.

Today I am. Thanks, Google.

AT&T is all over Google for violating Net Neutrality. Umm . . . AGAIN. ... READ MORE of Google’s New Business Change: Do Evil with Net Neutrality at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (130 words, estimated 31 secs reading time)

Filed Under: Business Change

Life Change? Business Change? Default on Your Mortgage?

Posted on September 25, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hey, I have an idea . . . let’s all default on our mortgages!

It isn’t really a surprise, is it? Enough people now see this kind of thing as  “standard operating procedure” that the Los Angeles Times is reporting on an epidemic of folks walking away from their mortgages as a strategic financial planning maneuver.

So today’s question is this: Is taking whatever actions are necessary to come out ahead an acceptable way of dealing with your existing contractual obligations? ... READ MORE of Life Change? Business Change? Default on Your Mortgage? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (224 words, estimated 54 secs reading time)

Filed Under: Business Change

Where’s Net Neutrality? Google’s Business Change Kills It

Posted on September 24, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Sounds like fait accompli, does it not? Google enacts one form of business change or another pretty much every day, and every one of their changes puts someone else out of business. Yesterday, they outdid themselves.

Google’s business change (and business changing) idea o’ the day was the introduction of a feature that lets Google Toolbar users comment on web pages they visit. Interesting? Stupid? A little of both? I say “genius”. ... READ MORE of Where’s Net Neutrality? Google’s Business Change Kills It at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (357 words, estimated 1:26 mins reading time)

Filed Under: Business Change, Media

Blog. Create Business Change. Nobody Reads You. Get Fired!

Posted on September 23, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Did you hear the one about the blogger who lost his job because not enough people were reading his words?

It’s not actually a new idea. The companies that aggregate blogs figured out quickly that if nobody was reading what one of their bloggers had to say that they were paying for nothing of value. The Gawker Medias of the world have been ruthless toward their mostly-underpaid staffers for years.

Now, The Washington Post is in on the act. ... READ MORE of Blog. Create Business Change. Nobody Reads You. Get Fired! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (279 words, estimated 1:07 mins reading time)

Filed Under: Business Change, Media

Broken Education Models, Business Change, and Computer Care

Posted on September 22, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I hate textbooks. I hate pedagoguery. And I’m having a hard time finding a way through that in a world where computers and the Internet play such a large role.

Actually, I’m having an incredibly easy time of it, but the models aren’t changing fast enough.

I’m now in my personal ‘year four’ of watching children go to college and be told that old models still apply. Textbooks are mandatory, and not only cost too much, but cost WAY too much. Professors want their feet kissed. ... READ MORE of Broken Education Models, Business Change, and Computer Care at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (278 words, estimated 1:07 mins reading time)

Filed Under: Business Change

Business Change: US Government Mandates How Bandwidth Providers Work

Posted on September 21, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

And so it Begins. Or Ends. Or Begins to End . . .

Does the company from which you get your internet access have the right to decide what you get or how fast certain things get to you? Maybe. In the USA, though, that right may be about to come to an end.

In today’s Wall Street Journal, an FCC proposal limiting the way that your favorite bit purveyor moves your information gets outlined. Business Change, indeed! Now, the way your stuff gets to you might become set in stone. ... READ MORE of Business Change: US Government Mandates How Bandwidth Providers Work at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (280 words, estimated 1:07 mins reading time)

Filed Under: Business Change

When The Government Controls Salaries: BIG Business Change

Posted on September 18, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

So here we go: The government is finally going to do what everyone thought they would do months ago: it’s time to control bankers’ compensation packages. Talk about Business Change!

Start here: I think these guys make WAY too much and there’s NO reasonable way to justify it.

Continue: as “investors”, the government has every right to have and attempt to put forth/impose an opinion.

But combine those statements with federal position when Goldman Sachs et.al. started showing good numbers again. There was an outcry, and they said that the goal of the bailout was SO good results would happen, and the position that the government needs to intervene at all fell down, hard. ... READ MORE of When The Government Controls Salaries: BIG Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (125 words, estimated 30 secs reading time)

Filed Under: Business Change

Computers Care That They Killed Newspapers

Posted on September 17, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

OK, So Computers Don’t Care that the ongoing demise of the printed word is their fault. The Internet doesn’t care either. But there sure is a lot of talk about this kind of change floating around lately!

This week, there’s an article in Time Magazine bemoaning not the death of newspapers, but their new form as they struggle for life. And the answer? Maybe newspapers need to be in the local news business.

I was watching RealSports on HBO the other night, and Mr. Gumbel and Mr. DeFord were bemoaning the death of local sports coverage. And their point was well-taken: where will analysis of local content (like sports) come from if newspapers die? ... READ MORE of Computers Care That They Killed Newspapers at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (234 words, estimated 56 secs reading time)

Filed Under: Business Change, Media

Loans? Insurance? Computer Care? Where Do They Connect?

Posted on September 16, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Imagine someone asked you to completely change the way you do business. Then they offered you insurance to make sure that the business changes you were taking on would work. Would you do it?

Your answer is probably “yes”, if only because of the insurance component. Or maybe it’s still no because change scares you, but the insurance part at least made you consider the idea. ... READ MORE of Loans? Insurance? Computer Care? Where Do They Connect? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (264 words, estimated 1:03 mins reading time)

Filed Under: Business Change

Hacking, Cyber-Bullying, and Software Licenses

Posted on September 15, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Q:When is Microsoft just like your wife? A:When they nag you into doing something you don’t want to do.

Did all my female readers just unsubscribe? Come back; I didn’t mean it. That was just the easiest and most-universally understood way I could think of to make my point: Everything has become about influence, and the way you exert it.

Last month, a case in which a Midwestern woman had been accused of a crime that caused a teenager to commit suicide was thrown out of court. Read from the link, and then come back; there’s so much information in that one piece that you’ll want the background. ... READ MORE of Hacking, Cyber-Bullying, and Software Licenses at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (334 words, estimated 1:20 mins reading time)

Filed Under: Business Change

More on Medical Reform: What Doctors Are Doing Wrong

Posted on September 14, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

This post may be a bit self-serving; one of the things we do here is medical practice management, and I’m going to talk about a very large problem that many doctors have in running their practices.

We’re hearing more and more stories of doctors who “can’t make ends meet”. And the stories are true, to a point; established businesses are getting into trouble because the manner in which they DO business is collapsing in on them.

Why? Because their business is changing and they don’t know how to use those changes in their favor. ... READ MORE of More on Medical Reform: What Doctors Are Doing Wrong at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (463 words, estimated 1:51 mins reading time)

Filed Under: Business Change

Rumor: Barack Obama is a Pimp. ACORN Runs His Hookers

Posted on September 11, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

WHAT?????

With President Obama’s every breath going through the latest round of overexposure reserved for the most powerful man on Earth, let’s take a side trip: Did you know that President Obama’s favorite grass-roots community action group ACORN is teaching underprivileged people how to be prostitutes?

Wow. ... READ MORE of Rumor: Barack Obama is a Pimp. ACORN Runs His Hookers at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (422 words, estimated 1:41 mins reading time)

Filed Under: Uncategorized

Has President Barack Obama Offered Health Care Reform?

Posted on September 10, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

“YOU’RE A LIAR”

OK, so that clown has had his moment in the sun under the magnifying glass. Let’s move on.

I’m not sure we’ve really seen much of a proposal from President Obama on Health Care Reform. Oh, he’s given us an outline now, and it goes way farther than we had heard, details-wise, when I last wrote on this subject. But the details are still short, and President Obama’s Health Care Reform Opponents still have plenty to complain about. And complain they will. Out loud. And you’ll listen. ... READ MORE of Has President Barack Obama Offered Health Care Reform? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (272 words, estimated 1:05 mins reading time)

Filed Under: Business Change




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