Imagine you’re in business, and you want to keep in touch with all your clients, friends, contractors, and everyone else you’ve ever touched. What do you do, write a newsletter? Do you mail that? Does anyone read it?
Today, of course, it’s likely that you don’t mail your newsletter, or even most of your promotional pieces. You send them out by e-mail (using permission-based standards, of course!). Or maybe you realize that even that’s become inefficient and ineffective, because most of your recipients never open those e-mails. Check out the article “FREE IS BAD” here. I wasn’t kidding when I wrote this!