OK, it’s time. You need to make your web site do more than just look good. Now, you need traffic.
You can buy traffic, of course, but that’s expensive—and not because clicks generated on Google Adwords cost so much (and they can). The problem with Adwords is that you can spend a fortune driving the wrong traffic to your web site, and take too long doing it since most people don’t even look at the right side of the page.
So you need to make sure that people searching for keywords that represent your business have links to you show up on the left side of their results. This is organic search, and getting Google to rank you high on that side is an art/science based on many, ever-changing variables. It’s called Search Engine Optimization (SEO) or Search Engine Marketing (SEM). They mean almost-but-not-quite the same thing.
Aside from its ever-changing nature, SEO/SEM isn’t rocket science; you could do it yourself. But it’s time consuming, and that’s the biggest reason that our clients hire Answer Guy Central to do it for them as part of their business change strategies.
Today I came across an interview by Robert Scoble. I’m not going to say anything about the quality of the video; you can judge that for yourself. But the subjects talk about something that’s important: when you hire someone to do your Internet Search Engine Marketing, it’s completely reasonable to know how much money they make on the deal, because this is no different than hiring a marketing agency. Note again that at Answer Guy Central we do Search Engine Marketing; if you read this and later hire us it’s going to cost us money to have been this honest.
And that’s OK, because part of business change is transparency, and I’m drinking my own Kool-Aid.
We’ve cued up the video to the point that matters, by the way; enjoy.
