I did. Now if I could just figure out how to collect that $25 million bounty on Osama’s head.
Yesterday, playing on my desire to write some humor into the topic of how brilliant a guy Seth Godin is, include a word or two about the capture of Osama Bin Laden both in deference to the event and in pursuit of more Long Tail Marketing and Search Engine Optimization juice, I wrote a piece that asked the question “Who Really Caught Osama?”. As you can see from the graphic at the top of this post, Google thinks I did, or at least thinks that when someone asks the question “Who Really Caught Osama?” I belong high on the list of results.
Do I really belong at that position for the question “Who Really Caught Osama”? Depends on what the question means.
If “Who Caught Osama” is a serious, scholarly question, then no, of course an article about business change doesn’t belong at the top of the search results. But before you indict Google for putting me there, ask yourself whether there’s such a thing as a serious, scholarly attempt to answer the question “Who Really Caught Osama?”.
There isn’t. We all know who caught Osama Bin Laden, and we all know that he was buried at sea in deference to his religious preferences. The question “Who Really Caught Osama?” is a request for information about the parties who are asking that question on the Internet, regardless of whether they were asking the question seriously or otherwise.
And that’s where it becomes completely appropriate for Answer Guy Central to rank highly in response to the question “Who Really Caught Osama?”. Google, you are absolved. No error was made.
What this also illustrates, though, is how well Long Tail Marketing works, and why Search Engine Optimization is so important. It took less than a day for Google to put us into position #1 for “Who Really Caught Osama”, (that’s SEO) and based on the question’s nature it’s likely we’ll be staying there (that’s Long Tail Marketing).
Want help with your Search Engine Optimization and Long Tail Marketing? Contact The Answer Guy.