by Jeff Yablon | Apr 20, 2012 | Search Engine Optimization SEO
And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google. Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too aggressive, and the search giant slapped JCP on the wrist. Now,...
by Jeff Yablon | Apr 19, 2012 | Business Process, Customer Service
Yesterday, this very short message showed up in my inbox: i need to access the Verizon wireless internal systems It found its way to me through our Contact Us page, and I was so incredulous I did a little research. That research led me to this public document at the...
by Jeff Yablon | Apr 18, 2012 | Business Process
Privacy may have ended forever, but if you’re determined to keep some of what you do and say away from the prying eyes of . . . everyone, there are still options. In the world that Google (trading in your data and pretending they don’t) and Facebook (open...
by Jeff Yablon | Apr 17, 2012 | Business Process, Media
The first time I commented here on electronic book publishing, I skewered David Pogue for not understanding it. I’ve known Dave for a long time and have used his name as fodder for quite a few business-meets-technology stories. Sometimes, he likes what I have to...
by Jeff Yablon | Apr 16, 2012 | Business Process
A short time after I started using a Droid, I found myself in the middle of a “what’s the real-world impact of the decisions I make?” conversation. I’ve always looked a technology as a means to an end, and while I know about the latest and...