by Jeff Yablon | May 22, 2013 | Influency, Marketing
He’s not usually thought of the way Seth Godin is, but Mark Schaefer is one of the best marketing minds around. And this week, just as Godin has, Mr. Schaefer threw out an idea for discussion that we use here. You know what I’m talking about:...
by Jeff Yablon | May 29, 2012 | Business Process, Media
Do you ever wonder what’s really important to people you speak with, or whose words you read? The subject of authenticity is one that gets tossed around quite a bit, and on the Internet, where we’re bombarded with opinion after opinion from a plethora of...
by Jeff Yablon | Jun 27, 2011 | Business Process, Marketing, Search Engine Optimization SEO
Does the idea of Search Engine Optimization make your skin crawl? Do you think SEO is snake oil? Let’s go all in: Does SEO Disgust You? Mark Schaefer at BusinessesGrow.com is disgusted by SEO. But unlike people who think SEO doesn’t work, or is some odd...
