On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in.
What’s a marketer to do?
Aside from the obvious (contact The Answer Guy About Search Engine Optimization), the answer starts with understanding the difference between SEO and SEM. Search Engine Optimization is when you get Google to find you organically in search terms, and Search Engine Marketing is when you buy placement, such as through Google using Adwords.