by Jeff Yablon | Dec 5, 2011 | Business Process, Marketing, Media
Elvis Costello and Seth Godin aren’t usually spoken of in the same sentence. Pay attention: Last week I suggested that unless he’s a real altruist Elvis Costello is a marketing genius. Over the weekend, Seth Godin made a point that proved the likelihood of...
by Jeff Yablon | Dec 2, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
A few weeks ago, I wrote a post talking about how, even in the era of social media, journalists don’t care what their readers think. Yesterday, I came across this article at Inc., where Jeff Haden, a business and technology writer for that small business...
by Jeff Yablon | Dec 1, 2011 | Business Process
They’re watching you . . . You know that very cool, does-everything but-bathe-you SmartPhone you carry around? I’ll bet that somewhere deep in the recesses of your mind you were wondering whether it was tracking you, leaving a trail. It’s worse: Your...
by Jeff Yablon | Nov 30, 2011 | Business Process, Marketing, Media
Artists make money by selling their art. Or maybe they make money by performing it. Or selling merchandise. Elvis Costello says his art costs too much, and you shouldn’t pay for it. Elvis Costello (née Declan Patrick MacManus) is a musician. You probably know...
by Jeff Yablon | Nov 29, 2011 | Business Process, Marketing
Anti-Trust? I don’t think so. Google, a company that’s become so big in the advertising business that to many people it feels like the Big G is the advertising business, just got a competitor. Wait for it … It’s WordPress. WordPress, a site...
