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Journalists Tweet, But They Still Don’t Care What YOU Think

by Jeff Yablon | Nov 14, 2011 | Business Process, Media

David Pogue doesn’t care what you think. Actually, that’s false. Pogue, tech columnist for the New York Times and ever-more-omnipresent TV guy, does care what you, his readers, think. And he’s constantly asking via his account on Twitter. But...

Cheaper International Calls! AT&T Makes Real Business Change

by Jeff Yablon | Nov 11, 2011 | Business Process

When AT&T makes your long distance phone calls cheaper, you know there’s real business change happening. When AT&T makes international calls placed from your cell phone a lot cheaper, business change has EXPLODED. And that’s exactly what’s...

A New York Times Blogger on SEO, SEM, Where They Intersect

by Jeff Yablon | Nov 10, 2011 | Business Process, Marketing, Search Engine Optimization SEO

If you haven’t jumped on the SEO bandwagon just yet, you’re forgiven. You may not forgive yourself so easily when getting ranked via Search Engine Optimization has gotten completely away from you, but SEO (Search Engine Optimization) and SEM (Search Engine...

Social Media, Engagement, Blogging and Negative Opinions

by Jeff Yablon | Nov 8, 2011 | Business Process, Marketing, Media

Last week, I wrote a piece about an article I spotted at NBA.COM. In that blog post, sports commentator David Aldridge expressed his opinion about the ongoing stand-off between NBA players and owners. I took exception to the piece running at NBA.COM (as opposed to in...

The Smiley Face: Business Change In Its Purest Form

by Jeff Yablon | Nov 7, 2011 | Business Process

Please do not kiss me in an e-mail. Don’t “zip your lip”. Don’t tell me you’re feeling angelic or devilish. Or … maybe you can. And should. This piece from The New York Times about “the use of emoticons...
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