by Jeff Yablon | Jul 22, 2013 | Content, Influency
I own what you’re reading here. Or more specifically, Answer Guy Central owns what you’re reading. No, wait: PC-VIP Inc. owns this content, and even if what you read here isn’t always focused in a way you immediately understand, it’s still...
by Jeff Yablon | Jul 12, 2013 | Content, Influency
When Google bought Zagat, Yelp found themselves with a big problem. With or without the issues surrounding the quality of Yelp’s reviews, when Google enters your business space, it’s time to get creative, or get dead. This week, Yelp unveiled a new tool...
by Jeff Yablon | Jun 24, 2013 | Content, Design, Influency, Media
Occasionally, I write about employment here. Like so many things, employment is a two-way street, and finding great people, even in a down economy—maybe especially in a down economy—isn’t easy. We provide great people for clients, by the way, and it’s one...
by Jeff Yablon | Jun 17, 2013 | Content, Influency, Media
Influency is tweaked, all the time, by all kinds of things. As business and the way people do business changes, the things you can control change, too. The music business is one of the places where media and content marketing has changed the most. I’ve written...
by Jeff Yablon | Jun 14, 2013 | Content, Influency, Media
Let’s take a look at how advertising really works. And let’s look at it from a slightly different angle than you’ve probably ever considered. When Vine came along, I told you how important it might turn out to be, and when it became available for...
