by Jeff Yablon | Aug 12, 2013 | Business Process, Content, Influency, Media
Go ahead, pirate Game of Thrones. Seriously, I mean it. The CEO of Time Warner just went on the record as believing that the HBO series being downloaded and redistributed ad infinitum, even by people who haven’t paid for the privilege is ‘better than [it]...
by Jeff Yablon | Aug 8, 2013 | Content, Influency
Yesterday, I came down pretty hard on Jeff Bezos’ purchase of The Washington Post. Or more specifically, on what’s going on in the background and on the fringes of Bezos’ earlier foray into journalism at Business Insider. I promised another angle...
by Jeff Yablon | Aug 2, 2013 | Content, Influency, Marketing
A long time ago, I found myself playing with a piece of software that used “hypertext”. I’m talking a VERY long time ago; the Internet existed, but nobody was on it yet, and this hypertext-using software was designed to link things on a single...
by Jeff Yablon | Jul 30, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
Remember this?: Extra! Extra! Read All About It! If you want to stay on Google’s good side, start thinking of such self-promotion as ‘not allowed’. As with the idea of self-promotion and the tightrope you might feel as though pursuing it well feels...
by Jeff Yablon | Jul 23, 2013 | Content, Influency, Search Engine Optimization SEO
Dealing with Google is difficult. Get past the whole ‘judge, jury, and executioner’ position Google occupies and you’re still left with the ultimate reality: Google is everywhere, and you probably don’t trust them. Considering they now...
