by Jeff Yablon | Aug 1, 2013 | Content, Influency, Marketing
This week, President Obama sat for a short interview with David Blum, the editor of Amazon.com Kindle Singles. My compliments to Mr. Blum for conducting a back-and-forth with the leader of the free world that was actually interesting (you can get it here). It...
by Jeff Yablon | Jul 30, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
Remember this?: Extra! Extra! Read All About It! If you want to stay on Google’s good side, start thinking of such self-promotion as ‘not allowed’. As with the idea of self-promotion and the tightrope you might feel as though pursuing it well feels...
by Jeff Yablon | Jul 26, 2013 | Influency, Search Engine Optimization SEO
In teaching Influency (or creating your business’ Influency for you), I tell you a lot of things about a lot of stuff (see ‘everything’). One topic that comes up all the time is Optimization. Google’s Matt Cutts, himself a frequent topic of...
by Jeff Yablon | Jul 24, 2013 | Influency
Politicians do it. An old technical writer named John Dvorak made a career out of it. I’ve been known to do it, too. Whatever you think or feel about the idea, negative reinforcement has a place. Applied carefully, negativity works. Negativity is even being used...
by Jeff Yablon | Jul 23, 2013 | Content, Influency, Search Engine Optimization SEO
Dealing with Google is difficult. Get past the whole ‘judge, jury, and executioner’ position Google occupies and you’re still left with the ultimate reality: Google is everywhere, and you probably don’t trust them. Considering they now...
