by Jeff Yablon | Apr 29, 2011 | Business Process, Media
Kara Swisher, at least for today, is my hero. Click her link. Follow her on Twitter. Kara Swisher has jumped into the ranks of people I trust, and if you read this piece, you’ll see why. In that piece, Ms. Swisher, a long-time technology journalist who counts...
by Jeff Yablon | Apr 26, 2011 | Business Process, Media, Search Engine Optimization SEO
It was fully nineteen months ago that I told you about the Washington Post writer who lost his job because his blog wasn’t getting read enough. In Internet time, nineteen months is an eternity. So with suggestions that USA Today is about to start paying their...
by Jeff Yablon | Apr 18, 2011 | Business Process, Content, Marketing, Media, Search Engine Optimization SEO
I’ve mentioned before how much information I need to process each day. The word “overload” applies, and I suspect you have a similar problem. It raises the very real question of whether blogging is worth the effort. The answer is “yes”,...
by Jeff Yablon | Feb 8, 2011 | Business Process, Media, Search Engine Optimization SEO
Tim Armstrong is starting to look a lot smarter. But he’s making me look smarter, still. Now that AOL has bought The Huffington Post, Tim Armstrong’s plan for World Domination via Content Farm is actually workable. But that’s a bad thing for everyone...
by Jeff Yablon | Feb 4, 2011 | Content, Media, Search Engine Optimization SEO
What if you write something and nobody reads it? Or produce a video and nobody watches? If it’s your money being spent to produce the media you lose money. And if it’s AOL’s money on the line they lose . . . an amazing amount of money. And...
