by Jeff Yablon | Jun 14, 2010 | Business Process
Two of my favorite marketing guys are Chris Brogan and Seth Godin. Both occupy space in my personal Rolodex, and both are brilliant. I’ve picked on Chris a few times lately, while Seth’s been largely missing from these pages for a few months. Well,...
by Jeff Yablon | Dec 2, 2009 | Business Process
I haven’t quoted Seth Godin in almost two months. I think Seth’s one of the smartest guys around, and I encourage you to type “Godin” into the search bar on the right of this page. Real Business Change awaits. Today, Seth’s put together a...
by Jeff Yablon | Oct 19, 2009 | Business Process, Media
Once again, brilliant marketing dude Seth Godin has me thinking. Read his story about apples and experts. Here’s what that makes me think of: We act as our clients’ experts in various fields. The Computer Answer Guy fixes broken IT models. PC-VIP...
by Jeff Yablon | Oct 14, 2009 | Business Process, Marketing
OK, folks, READ THIS, and then listen up . . . I’ve said before that Seth Godin is a genius, and for me this just proves it, more, and again. The one that stopped me in my tracks was this tip for holding on to customers: You can create switching costs, so that...
by Jeff Yablon | Aug 6, 2009 | Business Process
OK, I already know the answer to that one. You might own a sewing machine, but it’s pretty likely that unless you’re one of an all-but-vanished breed, you don’t. But there was a time not all that long ago when everyone did. My father’s wife,...
