by Jeff Yablon | Nov 8, 2011 | Business Process, Marketing, Media
Last week, I wrote a piece about an article I spotted at NBA.COM. In that blog post, sports commentator David Aldridge expressed his opinion about the ongoing stand-off between NBA players and owners. I took exception to the piece running at NBA.COM (as opposed to in...
by Jeff Yablon | Jun 7, 2011 | Business Process, Media, Search Engine Optimization SEO
How many people are watching what you say on the Internet? Do you care? The second question was rhetorical; of course you care. But the first question is hard to answer, and even if you have the answer it might not matter. I’ve written a couple of times about...
by Jeff Yablon | Jan 19, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
A few months ago, The New York Times instituted a new policy: they made their reporters available for comment. It’s unusual for a large company to put their employees “out there” in that way, and groundbreaking to mandate that semi-famous (and even...
by Jeff Yablon | Nov 8, 2010 | Business Process, Media
If you’ve ever been in an orchard, seen a yummy-looking apple just above your head, picked it, and taken a bite, you may have experienced the problem with doing things the easy way. Low-hanging fruit may be easy to lay your hands on, but that doesn’t make...
by Jeff Yablon | Aug 3, 2010 | Business Process, Media
It’s a simple idea, really: get peoples’ attention with a free offer, make yourself indispensable, add scarcity if you can, and they’re hooked. Social Media is just like dealing drugs. Of course on the Internet creating scarcity is incredibly...
