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Even The New York Times Needs Ink. Not Social Networking?

by Jeff Yablon | Oct 6, 2010 | Business Process, Design

Once more, with gusto. Please repeat after me: I WILL start paying attention to how my business does social networking. I WILL take social networking more seriously. The New York Times, a newspaper (and a company) known both for making opinion and expecting those of...

“The Social Network” Isn’t “Accurate”: Does That Matter?

by Jeff Yablon | Oct 4, 2010 | Business Process, Media

Now that the most hyped movie since Avatar has been out for a few days, been seen by millions, and been commented on by almost as many, the issues are cropping up around an important point: The Social Network isn’t portraying either Facebook or Mark Zuckerberg...

When A Tweet Falls in the Forest and No-one Hears It …

by Jeff Yablon | Sep 30, 2010 | Business Process

Guess what? Nobody’s reading your Words of Wisdom on Twitter. Actually, it’s possible that many people are reading what you write, but if research from Sysomos is to be believed, 71% of the time people Tweet, absolutely nobody responds. This dovetails with...

Where Should You Publish Your Pearls of Wisdom? (Blogging)

by Jeff Yablon | Sep 24, 2010 | Business Process, Marketing

Blah, blah, blah, blah, blah. Are you listening? Well, sure you are. in fact, I know exactly how many people read what I write here, where they come from (both in terms of geography and who sent them) and lots more about the “circulation” of these pearls...

Is Biggest The Same As Best? Not in Search, Social Networks

by Jeff Yablon | Sep 15, 2010 | Business Process, Design

Google is amazing. It knows everything, and each day its definition of everything expands. I use it continuously, in more and more ways. So do you. But is it any good? If your definition of good is having almost any piece of information you could ask for at your...
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