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Why Social Media Matters: French People Don’t Understand Service

by Jeff Yablon | Dec 11, 2009 | Business Process, Customer Service, Media

Still on the fence over Twitter, Facebook, and social networking in general? Look to France for an understanding of why the most important business change you can make is jumping in, and right now. This week, the LeWeb conference went down in Paris. It attracted a...

Social Networking Causes Isolation, Depression

by Jeff Yablon | Dec 4, 2009 | Business Process

We’re doomed. Have you noticed how weird social networking feels? We’re all using Twitter, Facebook, and dozens of other social networking sites and applications, and I’ve spoken with many people who are at least a bit uncomfortable about it....

Real Business Change Comes From . . . Sweden?. Thanks, IKEA !

by Jeff Yablon | Nov 26, 2009 | Business Process, Media

And now, from the land where the sun never sets, real business change through Social Networking. IKEA, everybody’s favorite retailing-as-world-dominance outlet, is using Facebook in a way that’s proving incredibly successful. While its cost is such that I...

Facebook and Twitter are Illegal. Does that Make for Business Change?

by Jeff Yablon | Oct 28, 2009 | Business Process

I talk all the time about managing the business change that social networking through sites like Twitter and Facebook necessitates. Well here’s a change: what if using Facebook or Twitter was illegal? This week, Richard Ketchum, CEO of the Financial Industry...

Google Chief Larry Page Has Social Issues. Do You?

by Jeff Yablon | Oct 22, 2009 | Business Process

File this under “Don’t let your kids . . .” Google Founder Larry Page’s Too-Social Behavior And I thought I had a problem with texting at the dinner table.
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