by Jeff Yablon | Jan 30, 2018 | Marketing
One of my favorite marketing-and-trademark conversations has always been about what happens when a brand becomes generic. Xerox. Kleenex. TIVO. Band-Aid. What about the rare case where a genericized product actually gets improved upon? Are Nexcare Band-Aids...
by Jeff Yablon | Nov 2, 2009 | Media
File this under “I told you so”. And have been telling you so. Sure, it’s a small poll, conducted on people in only one country. And it’s a relatively small country at that. But it turns out that people who download music from sources other...
