by Jeff Yablon | Oct 14, 2014 | Development, Marketing
Kim Gjerstad’s 360-Degree Marketing Presentation at last year’s WordCamp Europe concludes with a stark reality: coopetition marketing requires deft maneuvering. We’ve spent a couple of months dissecting MailPoet’s marketing tour de force. As...
by Jeff Yablon | Sep 18, 2014 | Marketing
Take a close look at the graphic on today’s 360-Degree Marketing post and you’ll see an overlay to the MailPoet art we’ve been using in this series that’s … childish. Or at least child-like. Think that sounds preachy, or judgmental? ...
by Jeff Yablon | Sep 15, 2014 | Marketing, Media
As I’ve been walking you through the many terrific things about Kim Gjerstad’s presentation on MailPoet at WordCamp Europe 2013, I’ve also been watching business change and business process. This morning a couple of poetic items crossed swords in my...
by Jeff Yablon | Sep 8, 2014 | Business Process, Marketing
Working through Kim Gjerstad’s 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what’s becoming more and more apparent besides Kim’s candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on...
by Jeff Yablon | Sep 4, 2014 | Business Process, Marketing, Search Engine Optimization SEO
In the WordPress community there’s a guy who’s become something of a legend. Joost de Valk is so famous that he’s become known by a single-word, almost-the-English-pronunciation-of-his-name nickname. Yoast is a big deal. Yoast has written some of...
