PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
How You Listen and Learn About Music Makes Business Change
Take a look at this concert calendar. It's personalized for me, pops up in iTunes, and makes it really easy for me to keep up with both concerts by artists in my iTunes library and new music released by those artists. I've had the iConcertCal plug-in running inside...
What Have You Sold Today? What Are You Doing To Change That?
I have a buddy who's the best pure salesman I've ever met. "Pure salesman" meaning he's been picking up the phone and getting people to say "yes" for decades. Strangers. Sales, baby! Sales! Sales! Sales! I've known this guy for about ten years. I've seen him sell, and...
How Search Engine Optimization Works (Exceptions Prove Rules)
This morning I received a piece of SPAM that made me think of how difficult it can be to take SEO seriously if you aren't a Search Engine Optimization Consultant, yourself. I've mentioned the SEO credibility issue before, alluding to a friend who alternately refers to...
In “Truth In Advertising” : “Truth” Is a Relative Term
What do you think of Truth in Advertising? If I answer that question cynically, I guess I just snarkily offer up the opinion that Truth in Advertising is an oxymoron. There is no Truth in Advertising. But if I go too far the other way, the question of what Truth in...
Business Change Highlights
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