PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Business Negotiation and Barack Obama, Five Years On
Five years ago, President Barack Obama proved himself the ninja master of business negotiation, getting British Petroleum to commit twenty billion dollars to a clean-up fund for their disastrous oil spill in 2010. This despite BP's statutory liability being limited...
Google Alphabet Customer Service
See that giant rock, floating all alone with several smaller, disinterested rocks nearby? Welcome to Google Alphabet Customer Service. Answer Guy Central recently moved from the 24/7 insanity of Manhattan to the relative calm of Brooklyn. It's working out great;...
Media Engagement
On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let's be more emphatic about that: Media Engagement is Everything. This isn't news, of course. Internet marketing success is all about your media and how people engage with it....
Do The Old Rules for Blogging Still Apply? (Mostly for SEO 2015 Edition)
Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That's (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead ... except, it isn't. Yesterday, I stumbled on another piece by SEO dude Barry...
Business Change Highlights
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