by Jeff Yablon | Sep 26, 2013 | Business Process, Content, Media
Say hello to Lacey. Or Miss Lollipop. Come to think of it, it doesn’t really matter which of her stage names you use, because The New York Times ran an article about this naked young woman last week. She’s set, at least for the moment. This is not a story...
by Jeff Yablon | Sep 24, 2013 | Business Process, Influency, Marketing
When we started throwing around the word Influency, we we trying to describe what we do at Answer Guy Central. Are we business consultants? Marketing people? Really good techno-weenies? The answer to any of those is ‘yes’, but one of the things I’ve...
by Jeff Yablon | Sep 3, 2013 | Business Process, Influency, Media
Why Make Trillions When We Can Make … Billions? Amazon’s Jeff Bezos, despite the identical hair style and similar bent on world domination, is way smarter than Dr. Evil. Today, The Man Who Will Change Journalism showed just how smart. Amazon has announced...
by Jeff Yablon | Aug 29, 2013 | Business Process, Influency
If there’s ever been an area where Influency matters, it’s video games. Once you have someone locked into your ecosystem they tend to stay unless something absolutely remarkable happens. Microsoft learned this when they announced the upcoming Xbox One...
by Jeff Yablon | Aug 12, 2013 | Business Process, Content, Influency, Media
Go ahead, pirate Game of Thrones. Seriously, I mean it. The CEO of Time Warner just went on the record as believing that the HBO series being downloaded and redistributed ad infinitum, even by people who haven’t paid for the privilege is ‘better than [it]...
by Jeff Yablon | Aug 5, 2013 | Business Process, Influency
Draw whatever conclusions you like from this: Bigger is NOT always Better. I can just hear the wheels spinning in the heads of my younger readers and those with a certain sense of humor. Nevertheless, sometimes smaller is just right. A couple of years ago, I told you...
