by Jeff Yablon | Feb 25, 2013 | Business Process, Influency, Marketing, Media
Less than ten months ago, Microsoft paid $800 million for one-sixth of one part of Barnes and Noble. I told you then that it was a ridiculous valuation, but numbers notwithstanding thought that Microsoft was making a good move buying their way into a new market. Now,...
by Jeff Yablon | Jan 30, 2013 | Business Process, Content, Influency, Marketing, Media
If you’re young, and Brian Williams and Jimmy Fallon tell you to Push It Real Good, I’ll bet you listen. That’s Influency*. Understanding Influency involves many things, all being pulled, pushed, and poked just the right way. It’s what caused...
by Jeff Yablon | Jan 28, 2013 | Business Process, Marketing
I don’t talk about retail very much, because it’s a business where very little changes. Influency* ? Sure; see the commercial, buy the goods. Nothing new there. This morning I’m thinking about Dove soap. Dove, a brand of...
by Jeff Yablon | Jan 23, 2013 | Business Process, Influency, Marketing
Hello? National Football League? I’m about to use two words together that you don’t think I should be allowed to use. Are you ready? SUPER BOWL That’s right, I said it. Super Bowl. Super Bowl, Super Bowl, Super Bowl. Come and get me, NFL. Nyah, nyah,...
by Jeff Yablon | Jan 17, 2013 | Business Process, Influency
All the tools in the world don’t matter, if you use them like toys.Having 50 GB OF FREE CLOUD STORAGE!!! isn’t meaningful unless you use it, any more than having more pixels on a screen than you can see. I’ve just come across Otixo. It’s a...
by Jeff Yablon | Jan 15, 2013 | Business Process, Influency
Last week at the huge consumer trade show CES, Samsung introduced a refrigerator with a touchscreen and Internet access. And as dumb as that sounds, there’s one small tweak that makes it anything but. The Samsung T9000. Now with Influency* baked right in....
