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Long Tail Marketing (and Your Minimum Viable Audience)

by Jeff Yablon | May 21, 2012 | Business Process, Marketing

Read this site enough, and you know that the three topics I discuss here most often are business change, search engine optimization, and customer service. What may not be as obvious is that all three of those topics, in one way or another, really come down to...

MommyBloggers, Narrowcasting, Tribes, and Social Networking

by Jeff Yablon | May 17, 2012 | Business Process, Content, Marketing, Media

When I was The Computer Answer Guy (OK, when The Computer Answer Guy was a media personality—I’m still The Computer Answer Guy), I did a weekly radio program that ran on several terrestrial radio stations and reached a large audience across the globe via the...

No, 60 Minutes, You Surely May NOT Have My Browser History

by Jeff Yablon | May 16, 2012 | Business Process

With the question of privacy continuing at the forefront of our minds every time we touch a computer keyboard or our SmartPhones, yesterday a new bad guy emerged. Hold on to your hats; the latest “I want to steal your data” villain is . . . 60 Minutes....

The Music Business, Customer Service, and Kool Aid

by Jeff Yablon | May 15, 2012 | Business Process, Customer Service, Search Engine Optimization SEO

Sometimes the best way to see where you’re going is to look back at where you’ve been. As a big proponent of drinking your own Kool-Aid, I was thinking back on some of the things I write about frequently, and what I’m passionate about. We have three...

In Freakonomics You Need to Pay Your Employees A LOT More

by Jeff Yablon | May 14, 2012 | Business Process

Thinking different pays off. It’s a lesson that applies to many parts of business change. Perseverance pays off, too, but perseverance can get in the way of thinking differently, so as business people we need to find, but also constantly be re-evaluating the...

With a BING!!!, Search Engines Start Making Sense

by Jeff Yablon | May 11, 2012 | Business Process, Development, Search Engine Optimization SEO

Oh, SNAP! Bing is changing what you see when you use them to do your searching. And Google, I hope you’re paying attention, because the new Bing gets it right. If you take a look at this article from The Washington Post, you can both see how the new Bing will...
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