by Jeff Yablon | Feb 27, 2012 | Business Process, Marketing, Media
Bought anything on Facebook lately? Last week I came across this story at Mashable, talking about the demise of several major brands’ e-commerce efforts on Facebook. And my immediate reaction was that I hadn’t even realized these “Facebook...
by Jeff Yablon | Feb 24, 2012 | Business Process, Content, Design, Media
Do you know the difference between Justin Bieber and Joustin Beaver? Justin Bieber’s attorneys are afraid you won’t be able to. Can you say “cease and desist”? Bieber’s attorneys have said exactly that to Joustin’ Beaver’s...
by Jeff Yablon | Feb 23, 2012 | Business Process, Design
This morning, I saw this in my Facebook feed. It was written/quoted by a friend who happens to be a very smart guy, and is a business editor at a large newspaper: Here’s a simple, important process: Remove your Web browsing history from Google before it...
by Jeff Yablon | Feb 22, 2012 | Business Process, Customer Service, Media, Search Engine Optimization SEO
A couple of years ago, Microsoft admitted that they didn’t understand long tail marketing. They also said that long tail marketing is important; it was an uncharacteristic admission of incompetence from the folks in Redmond. I’ve been telling you about the...
by Jeff Yablon | Feb 21, 2012 | Business Process
Back in the day, most software was copy-protected. Software makers feared that people would copy and distribute what they had bought, so they put extra software in their software or even did controlled damage to the floppy disks that software used to come on to...
by Jeff Yablon | Feb 20, 2012 | Business Process, Media
I’ve done it. I’ve found a way to capitalize on Linsanity, right here in this little journal about business change. In case you’ve been living under a rock for the last couple of weeks, Linsanity is a now-being-contested-as-a-trademarked-word...
