by Jeff Yablon | Sep 8, 2011 | Business Process, Search Engine Optimization SEO
I’ve just come across an absolutely fascinating piece of research by a scientist at Bit.ly, the link-shortening service. It discusses the length of life of links on the Internet. It makes for some seriously interesting reading. But it misses the point....
by Jeff Yablon | Sep 7, 2011 | Business Process, Content, Customer Service, Marketing, Search Engine Optimization SEO
Something that started as both a great marketing tool and a great customer service tool has, over time, become a nuisance. Online reviews, a cool idea and a great way to crowd-source decisions, feel less and less useful. Early this year I told you about a bad...
by Jeff Yablon | Sep 6, 2011 | Business Process, Media
MG Siegler is a boob. MG Siegler is a snot-nosed, know-nothing kid. MG Siegler is arrogant. MG Siegler doesn’t get it. Actually, I don’t believe any of those statements. Except for the MG Siegler doesn’t get it part. And probably the part about...
by Jeff Yablon | Sep 2, 2011 | Business Process, Marketing
To say I’m disgusted at Facebook giving up on Groupon-like daily deals would be a huge understatement. But I have no better words. Sure, as Megan Casey points out in this terrific article, it’s consumers who win the most in the Daily Deals game, and with...
by Jeff Yablon | Sep 1, 2011 | Business Process
Intelligence and Arrogance, as I’ve pointed out before, aren’t mutually exclusive. And Perception is Reality. In fact, the perception/reality thing is one of our recurring themes at Answer Guy Central, and anyone looking to implement business change will...
by Jeff Yablon | Aug 31, 2011 | Business Process
If it didn’t come directly from Google Chairman Eric Schmidt it would sound paranoid. But it does: Google+ isn’t a social network; it’s a way of keeping tabs on you. OK, so I made the words a little stronger than could be called a direct quote. But...
