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Twitter Innovates Advertising. I Never Thought I’d Say That.

by Jeff Yablon | Aug 18, 2011 | Business Process

When Facebook suggested I be friends with Lady Gaga, I was not amused. My position on the inappropriateness of Faceboook’s patent on the news feed portion of their service  is well-known, and a cornerstone of our Search Engine Optimization practice. I’ve...

If You Call Yourself “Authentic”, Can You BE Authentic?

by Jeff Yablon | Aug 16, 2011 | Business Process, Marketing

A few months ago I wrote a piece accusing Chris Brogan of being less smart than Gary Vaynerchuk. Chris didn’t like it, and he said so. Because it’s my nature to care about the impact I have on people, it bothered me that I had hurt Mr. Brogan’s...

Android and the Brooklyn Bridge: Google Buys Motorola

by Jeff Yablon | Aug 15, 2011 | Business Process

What would you do if you had a spare $12.5 billion in cash lying around? If you were Google and it was today, you’d buy Motorola—or at least the half of Motorola that was split off last year to be in the cell phone and SmartPhone business. If this wasn’t...

Old Cartoonists Should Die. Just Ask Young Bloggers

by Jeff Yablon | Aug 11, 2011 | Business Process, Development

Most times, people who have opinions and the nerve to express them create polarized reactions. The history and nature of political elections in the USA are all the evidence you need of this. There’s no such thing as business change when 54% is considered a...

Guess How Much Airlines Earn From Baggage Fees?

by Jeff Yablon | Aug 10, 2011 | Business Process

If you’ve flown on a commercial airline in the last couple of years, you’ve probably paid a fee to check your baggage. You’ve probably hated it. You’ve probably wondered why your airline would commit so egregious a customer service faux pas...

Salt and Pepper Pistachios? Why? Is This Business Change?

by Jeff Yablon | Aug 9, 2011 | Business Process, Marketing, Media

Pistachio Nuts. There, I said it. Now I’ll say something else: Pistachio nuts shouldn’t be covered in salt and pepper. Lately, the pistachio nut wars have hit full stride. One pistachio nut-selling company is even enlisting celebrities to sell their nuts,...
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