by Jeff Yablon | Feb 18, 2011 | Customer Service
It almost doesn’t matter what business you’re in, what the price tag is, or which part of the business process you’re working on: the easiest and best way to make great customer service happen and happen well is simple: just do what you promise. Of...
by Jeff Yablon | Feb 15, 2011 | Customer Service
Valentines Day is in the rear-view mirror. You’ve spent an inflated amount on flowers, a similarly-inflated price on dinner, and moved on. Your life is the same this morning as it was a couple of days ago, except you’re a bit poorer. And if you’re...
by Jeff Yablon | Feb 14, 2011 | Business Process, Customer Service
About 18 months ago, my phone rang and on the other end was none other than Michael Gerber. OK, actually it was Michael Gerber’s assistant on the phone, but it turns out that Michael Gerber was requesting a meeting with me. A few days later that meeting came...
by Jeff Yablon | Jan 28, 2011 | Business Process, Customer Service
Welcome to the Internet. Everything’s Free! OK, so almost nothing is free. When we made a “Hire Us for Free” offer at Answer Guy Central, there were strings attached. They were minor, but they were strings nonetheless. When Angry Birds became free, a...
by Jeff Yablon | Jan 27, 2011 | Business Process, Customer Service, Marketing, Media, Search Engine Optimization SEO
I’ve told you before about the client who asked me if the world has too many blogs. I’ve pointed out that kids hardly blog at all. And I’ve given my opinion: if you have nothing to say you should stop blogging. You have something to say. Yesterday I...
by Jeff Yablon | Jan 26, 2011 | Customer Service
Is Groupon in the Gift Card Business? Do they sell Coupons? Maybe Groupon is trafficking in Gift Cards. Do you care which discount-providing item Groupon sells? To my dismay, some people are starting to debate the idea, apparently with the goal of compelling Groupon...
