by Jeff Yablon | Feb 25, 2013 | Business Process, Influency, Marketing, Media
Less than ten months ago, Microsoft paid $800 million for one-sixth of one part of Barnes and Noble. I told you then that it was a ridiculous valuation, but numbers notwithstanding thought that Microsoft was making a good move buying their way into a new market. Now,...
by Jeff Yablon | Feb 20, 2013 | Influency, Marketing, Media
The Influency and Integrated Marketing onion is about to get its layers peeled back. And as complex as the topic of Influency can be, new issues are always popping up. Yesterday, I was in the car, and because I had left my iPod at home plugged my Galaxy Nexus...
by Jeff Yablon | Feb 13, 2013 | Content, Influency, Marketing
This Influency stuff is big. It’s everywhere. It’s a little scary, maybe. But influence(y) we must, so … This morning I came across an article about on-line dating. I’m Jewish. I’ve used JDate. And so while I’m not on the market,...
by Jeff Yablon | Feb 6, 2013 | Marketing, Search Engine Optimization SEO
Sometimes, you just shake your head in disbelief. A few days ago, I noticed that somebody had searched Google for the phrase answerguy.com+social+networking. I’m sure you can guess, but what that means is that it occurred to someone that they needed to ask...
by Jeff Yablon | Feb 4, 2013 | Influency, Marketing, Media, Search Engine Optimization SEO
Influency cometh. Or if you aren’t careful, Influency goeth away. Last week, I happened to look at our search engine optimization ranking for the name “Jeff Yablon”. And while there’s been a slight uptick over the weekend, Google now sees...
by Jeff Yablon | Jan 30, 2013 | Business Process, Content, Influency, Marketing, Media
If you’re young, and Brian Williams and Jimmy Fallon tell you to Push It Real Good, I’ll bet you listen. That’s Influency*. Understanding Influency involves many things, all being pulled, pushed, and poked just the right way. It’s what caused...
