by Jeff Yablon | Jan 28, 2013 | Business Process, Marketing
I don’t talk about retail very much, because it’s a business where very little changes. Influency* ? Sure; see the commercial, buy the goods. Nothing new there. This morning I’m thinking about Dove soap. Dove, a brand of...
by Jeff Yablon | Jan 23, 2013 | Business Process, Influency, Marketing
Hello? National Football League? I’m about to use two words together that you don’t think I should be allowed to use. Are you ready? SUPER BOWL That’s right, I said it. Super Bowl. Super Bowl, Super Bowl, Super Bowl. Come and get me, NFL. Nyah, nyah,...
by Jeff Yablon | Dec 24, 2012 | Influency, Marketing, Search Engine Optimization SEO
Cute Tee Shirt, Dude. Google does kind of own your identity. Or as I told you a few months ago, before it became a matter of Influency*, and before Influency became of dominant and imminent importance, Google Owns Everything. We’re getting ready to drop the big...
by Jeff Yablon | Dec 21, 2012 | Influency, Marketing, Search Engine Optimization SEO
Three days ago, the visitor you see represented above came to Answer Guy Central for the very first time, and went directly to that day’s story on Influency, Google Now, and there being too much information floating around. Except: he came “directly, or...
by Jeff Yablon | Dec 19, 2012 | Influency, Marketing, Search Engine Optimization SEO
This week, I’ve been working with a new client, explaining a few things about Search Engine Optimization. He happens to be both an engineer type and a business school graduate, and because of that our conversations sometimes turn to the geeky, and...
by Jeff Yablon | Nov 28, 2012 | Influency, Marketing, Media, Search Engine Optimization SEO
You get a car! And YOU get a car! And YOU GET A CAR! So if you misspell “car”, did the marketing work? Like so many of us, Oprah is “on Twitter”. And when you’re Oprah, it almost doesn’t matter what you say or how you say it,...
