by Jeff Yablon | Jul 5, 2012 | Business Process, Marketing, Media
In a Doonesbury cartoon strip quite a few years ago one of the characters gets arrested for a traffic violation. When his father comes to bail him out of jail and asks what the cost will be, he’s asked in return how much cash he’s brought. Upon answering...
by Jeff Yablon | Jul 3, 2012 | Business Process, Customer Service, Marketing, Media
Yesterday, I told you about great customer service—and really bad customer service, too, from my recent trip to London. Today, we’re back in The States, and the customer service protagonist du jour is one Louis CK. Yes, that Louis CK. The foul-mouthed and funny...
by Jeff Yablon | Jun 22, 2012 | Business Process, Marketing, Media
We all have people whose every word we follow, hanging on to each and ever utterance out of our personal gurus’ mouths as though they were . . . well . . . gurus. Much to my surprise, even I have a few followers who look to me like a seer of some sort....
by Jeff Yablon | Jun 21, 2012 | Content, Design, Marketing, Search Engine Optimization SEO
On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in. What’s a marketer to do? Aside from the obvious (contact The...
by Jeff Yablon | Jun 20, 2012 | Business Process, Marketing, Media
One of the earliest pieces I wrote here and filed under “business change” was this one about changes made to password manager software SplashID. And while many of the thoughts I pass along are instructional from a cautionary tale/think twice perspective,...
by Jeff Yablon | Jun 8, 2012 | Marketing, Media, Search Engine Optimization SEO
Yesterday, while doing analysis for one of our larger SEO clients, we came across what you see above. My apologies for blurring out the keywords, but showing them would compromise both our client’s identity and potentially the value of the work we do for them....
