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Black Hat Guys Go UnGoogled (Who Ya Gonna Call? SEO Busters)

by Jeff Yablon | Jun 6, 2012 | Business Process, Marketing, Search Engine Optimization SEO

I enjoy telling you about Search Engine Optimization. As I’ve mentioned before, part of the reason for that is that we sell SEO Consulting and Search Engine Optimization services, but I also like it because SEO presents the kinds of puzzle that I like trying to...

Advertising, Do Not Track, Politics, Privacy, and You

by Jeff Yablon | Jun 4, 2012 | Business Process, Marketing, Media

If advertising is dead (and click that link to see why I assert that it is), “Do Not Track” is . . . well, I’m not sure Do Not Track is actually anything. In the USA, we have a long history of government “protection” of our...

Facebook IPO Shows PROOF That Long-Tail Marketing Works

by Jeff Yablon | May 23, 2012 | Business Process, Marketing, Search Engine Optimization SEO

   Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network’s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine...

Long Tail Marketing (and Your Minimum Viable Audience)

by Jeff Yablon | May 21, 2012 | Business Process, Marketing

Read this site enough, and you know that the three topics I discuss here most often are business change, search engine optimization, and customer service. What may not be as obvious is that all three of those topics, in one way or another, really come down to...

(Snake Oil Redux): Is Internet Marketing a Complete Scam?

by Jeff Yablon | May 18, 2012 | Marketing, Search Engine Optimization SEO

Last week, This article was published at The Verge. It’s simultaneously one of the best things I’ve read in a long time and a complete piece of garbage. Which maybe is a sign of great writing. Certainly the 762-and-counting comments against the article...

MommyBloggers, Narrowcasting, Tribes, and Social Networking

by Jeff Yablon | May 17, 2012 | Business Process, Content, Marketing, Media

When I was The Computer Answer Guy (OK, when The Computer Answer Guy was a media personality—I’m still The Computer Answer Guy), I did a weekly radio program that ran on several terrestrial radio stations and reached a large audience across the globe via the...
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