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I Must Be Getting Good at This: Seth Godin is Parroting Me!

by Jeff Yablon | Mar 30, 2012 | Business Process, Content, Marketing, Media

This might come off as self-congratulatory. Or it might sound like I’m surprised. Both are correct. This morning, I came across this piece at Henry Blodget’s Business Insider. In it, Henry praises Marketing Guru Seth Godin for this short post. I’ve...

The iPad Retina Display is a Complete Waste of—Everything

by Jeff Yablon | Mar 22, 2012 | Business Process, Content, Marketing

The newest iPad’s “Retina Display” is Stupid. There, I said it. Holy cow, the crispness of resolution of video or any elements “built for the Retina Display” is amazing to behold. Now, go find something—anything—that actually makes use of...

Business Consulting, Technology, Art Vs. Science, SEO

by Jeff Yablon | Mar 2, 2012 | Business Process, Marketing, Search Engine Optimization SEO

The other day, Lee Odden, a marketing consultant who I’ve mentioned here a couple of times, wrote a post on a topic I’ve been talking about for … well, for a pretty long time. Lee’s subject was pretty simple: Search Optimization is just one...

Facebook Stores are Shutting Down—Were They Ever Open?

by Jeff Yablon | Feb 27, 2012 | Business Process, Marketing, Media

Bought anything on Facebook lately? Last week I came across this story at Mashable, talking about the demise of several major brands’ e-commerce efforts on Facebook. And my immediate reaction was that I hadn’t even realized these “Facebook...

Dilbert Gets SEO, He Hates It, and Why That Matters

by Jeff Yablon | Feb 17, 2012 | Business Process, Marketing, Search Engine Optimization SEO

Dilbert hates Search Engine Optimization. Dilbert’s pointy-haired boss, on the other hand, loves SEO. Or Scott Adams has a commentary on just how ugly a game Search Engine Optimization is. Me? SEO is what I do. Contact me, and I’ll get your website ranked...

Neil Young Joins Elvis Costello: “Pirate My Music”

by Jeff Yablon | Feb 3, 2012 | Business Process, Marketing, Media

Oh to live on Sugar Mountain, with the barkers, the colored balloons, and the music pirates replacing the music labels. You can’t be twenty on Sugar Mountain, unless you’re ready for business change. My youngest son, just a couple of years away from being...
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