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Context, Authenticity, Social Networking

by Jeff Yablon | Jan 30, 2012 | Business Process, Design, Marketing, Media

Why is is so hard, the more we communicate, to actually say anything? Even more: if you do manage to say something why does social networking make it so easy for people to apply the wrong context to what you say—or apply no context at all? Last night, Brian Clark, a...

In Praise of Chris Brogan and Video Production Values

by Jeff Yablon | Jan 26, 2012 | Business Process, Marketing, Media

I’ve mentioned Chris Brogan here quite a few times. Sometimes, I praise him. More often, I call Mr. Brogan out for being disingenuous, or inauthentic. Once, I suggested Chris wasn’t very smart, which he didn’t care for (although I think he missed the...

I’m Louis CK. I Have a Million Dollar PayPal Account

by Jeff Yablon | Dec 23, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO

Louis CK, as I’ve already told you, is a marketing genius. Now, just as the crazy-successful comedian is making a name for himself in media distribution and becoming more and more wealthy, Louis CK is also showing just how well he understands the Internet....

Perception/Reality: Julien Smith Smacks Me Down/Thank You!

by Jeff Yablon | Dec 20, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO

Last Friday, I used the words “wait until you see what he’s going to do for us next week” about Julien Smith. And yesterday, Julien did something important, but it wasn’t exactly what I was hoping for. He put me in my place. It only took me a...

Julien Smith, Louis CK, Facebook Timeline. In Common? SEO!

by Jeff Yablon | Dec 16, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO

Early this year, I received a call from a comedian looking for help with his SEO. He was hoping that we’d do Search Engine Optimization on the phrase “Indian Comedian”, but didn’t think the price I quoted him made sense. In the interest of...

Here’s Long-Tail SEO for Facebook’s Timeline Going Live

by Jeff Yablon | Dec 15, 2011 | Marketing, Media, Search Engine Optimization SEO

When Facebook announced their new Timeline View, I told you about it immediately. I also activated Timeline on my Facebook account, even though it wasn’t officially available. Courtesy of Timeline, starting a couple of months ago my Facebook account has looked...
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