by Jeff Yablon | Dec 14, 2011 | Business Process, Marketing, Media
Was it really only two days ago I told you about the marketing genius of comedian Louis CK? Yep. And it was only two days before that when Louis CK unleashed a marketing experiment on the world that I was certain would pay off. And it has. Pay attention: the time of...
by Jeff Yablon | Dec 12, 2011 | Business Process, Marketing, Media
And I thought Elvis Costello was smart. Actually, Costello is a marketing genius, but Louis CK may be even smarter. The everything-I-say-is-dirty comedian started selling his latest concert film a couple of days ago. Only at his web site. For a whopping five dollars....
by Jeff Yablon | Dec 5, 2011 | Business Process, Marketing, Media
Elvis Costello and Seth Godin aren’t usually spoken of in the same sentence. Pay attention: Last week I suggested that unless he’s a real altruist Elvis Costello is a marketing genius. Over the weekend, Seth Godin made a point that proved the likelihood of...
by Jeff Yablon | Dec 2, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
A few weeks ago, I wrote a post talking about how, even in the era of social media, journalists don’t care what their readers think. Yesterday, I came across this article at Inc., where Jeff Haden, a business and technology writer for that small business...
by Jeff Yablon | Nov 30, 2011 | Business Process, Marketing, Media
Artists make money by selling their art. Or maybe they make money by performing it. Or selling merchandise. Elvis Costello says his art costs too much, and you shouldn’t pay for it. Elvis Costello (née Declan Patrick MacManus) is a musician. You probably know...
by Jeff Yablon | Nov 29, 2011 | Business Process, Marketing
Anti-Trust? I don’t think so. Google, a company that’s become so big in the advertising business that to many people it feels like the Big G is the advertising business, just got a competitor. Wait for it … It’s WordPress. WordPress, a site...
