by Jeff Yablon | Oct 18, 2011 | Business Process, Marketing
This story is about “Ruffles”. Ruffles isn’t for sale, but as cute puppies go, he’s right at the top of the heap. I found Ruffles’ picture on Facebook, on the profile of a woman I had never met when I posted Ruffles’ picture on...
by Jeff Yablon | Oct 7, 2011 | Business Process, Marketing
You know why Steve Jobs could sell us anything? Because he didn’t care what we wanted. OK, so that’s not exactly true. Steve Jobs realized we didn’t know what we wanted, and rather than ask us what appealed to us, he told us what it was. Of course,...
by Jeff Yablon | Sep 16, 2011 | Business Process, Content, Marketing, Media
I’m interested in Search Engine Optimization for several reasons. One, it’s through SEO that we attract people to this web site, and that makes for business. Two, our business happens to be Search Engine Optimization, so I can both attract more of that...
by Jeff Yablon | Sep 7, 2011 | Business Process, Content, Customer Service, Marketing, Search Engine Optimization SEO
Something that started as both a great marketing tool and a great customer service tool has, over time, become a nuisance. Online reviews, a cool idea and a great way to crowd-source decisions, feel less and less useful. Early this year I told you about a bad...
by Jeff Yablon | Sep 2, 2011 | Business Process, Marketing
To say I’m disgusted at Facebook giving up on Groupon-like daily deals would be a huge understatement. But I have no better words. Sure, as Megan Casey points out in this terrific article, it’s consumers who win the most in the Daily Deals game, and with...
by Jeff Yablon | Aug 26, 2011 | Business Process, Marketing
When Steve Jobs announced his resignation as CEO at Apple two night ago, the business press all but stopped talking about anything else. And Steve Jobs has had so great an impact on the way what I’ll sum up simply as “computing devices” work that...
