by Jeff Yablon | Dec 10, 2014 | Marketing
Fourteen years ago, Apple made John Lennon Think Different, immortalizing him in a poster-and-TV-commercial advertising campaign. Yesterday, on the thirty-fourth anniversary of The Best Beatle’s death, Apple decided that thinking different was no longer...
by Jeff Yablon | Nov 21, 2014 | Business Process, Influency, Marketing
Despite his name have come up here over two dozen times, I have at best only a passing interest in model/wooden actor/über-investor-cum-pitchman Ashton Kutcher. But this week, Ashton Kutcher made what can only be called an Ashton Kutcher Uber Mistake. How big a...
by Jeff Yablon | Nov 18, 2014 | Content, Marketing, Media
When we launched VideoNetworkOne, I produced the little piece you see here. In it, I praised the work of Hank Green. Hank, brother o’ John (the nearly-forty-year-old writer of Teen-Angsty drivel like The Fault in Our Stars), does cutting through the noise...
by Jeff Yablon | Nov 11, 2014 | Content, Marketing, Media
Break down Pixar’s 22 Rules for Phenomenal Storytelling and you’ll find that some rules resonate for you more than others. This will be true whether you’re creating art for art’s sake—can anyone afford to do that anymore?—or are a proud,...
by Jeff Yablon | Nov 7, 2014 | Content, Marketing, Media
We all know a character or two. Not characters in plays, films, or other stories, but … you know … characters. People with an edge or a story of their own or at least an edge that looks like there’s an interesting story behind it. What’s...
by Jeff Yablon | Nov 4, 2014 | Content, Marketing
Last week I announced a series based on Pixar’s 22 Rules for Phenomenal Storytelling. As many stories do, we’ll start with a sort of introduction. Let’s talk about the idea of what matters in Pixar Storytelling Content Marketing. Until the...
