by Jeff Yablon | Jul 9, 2015 | Content, Marketing, Search Engine Optimization SEO
Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult. Yesterday I came across a post at SERoundtable,...
by Jeff Yablon | Apr 4, 2015 | Marketing
Seth Godin may tower over Will, The WordPress Helper, but the two action figures are kindred spirits (albeit with Will having matching socks, even if you can’t see them). This week Seth was an unwitting commenter on The WordPress Helpers’...
by Jeff Yablon | Feb 23, 2015 | Business Process, Marketing
When Google Wallet launched, I wrote a piece suggesting that it was a solution in search of a problem—or at least, the wrong solution to the wrong problem. When Facebook and Google started looking like pretty much the same thing, I suggested that the two monsters of...
by Jeff Yablon | Dec 29, 2014 | Content, Influency, Marketing, Media, Search Engine Optimization SEO
I’ve been quiet here recently; our moments-away launch of The WordPress Helpers has been keeping me busy. But you can bet that with the year drawing to a close I’ve been trying to think of a way to put a bow on the idea of Influency in 2014. Yesterday...
by Jeff Yablon | Dec 16, 2014 | Influency, Marketing
The mysterious blue-hued man you see here taught me a lesson or two in the last couple of days. To be clear, I’m not entirely certain what those lessons are, but courtesy of this guy—whose image I’ve altered enough to make Google’s reverse image...
by Jeff Yablon | Dec 15, 2014 | Business Process, Marketing
I’ve got something to say. Some of you will disagree with me vehemently; some, exactly the opposite. Almost no-one will be “on the fence”. The idea of “best practices” is a load of hooey. I’ve said similar things about other...
