by Jeff Yablon | May 17, 2013 | Content, Influency, Media
Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live. SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is...
by Jeff Yablon | May 14, 2013 | Content, Influency, Media
Here’s a game changer: Digital Zoom isn’t all bad. Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for...
by Jeff Yablon | May 2, 2013 | Business Process, Influency, Media
Yesterday, Netflix lost the right to carry about 2,000 movies. Also yesterday, YouTube ‘declared victory’ over television. And this weekend, my fiancée and I are moving her daughter into an apartment of her own, where she has no plans to sign up for cable...
by Jeff Yablon | Apr 29, 2013 | Content, Influency, Marketing, Media
How does this book factor into a discussion on Influency? If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The...
by Jeff Yablon | Apr 22, 2013 | Content, Influency, Media
As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet. When we started...
by Jeff Yablon | Apr 19, 2013 | Content, Influency, Marketing, Media
You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important. Now,...
