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Influency, Content, Television, Media Control, and Aereo

by Jeff Yablon | Apr 10, 2013 | Business Process, Content, Influency, Media

Television is all about Influency. Media, content, copyright, and now, Aereo. While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now,...

The Simplicity. The Agony. The Influency. And Hot Coffee

by Jeff Yablon | Apr 8, 2013 | Influency, Media

With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the...

Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough

by Jeff Yablon | Mar 19, 2013 | Business Process, Content, Influency, Media

Google penalties are a very bad thing. We’re careful to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search engine optimization rankings, but doesn’t ever see them as bad...

Verizon FIOS has a new plan for Media Influency

by Jeff Yablon | Mar 18, 2013 | Business Process, Influency, Media

We’re always looking for new forms of Influency and new ways to create business change. In fact, so is everyone, including huge telecommunications media companies like Verizon. Yes, I just called Verizon a media company. That’s a business change for sure,...

Newspapers may be Influence-y, but talking-head video isn’t

by Jeff Yablon | Mar 12, 2013 | Content, Influency, Media

This is John Markoff. Mr. Markoff, best known for once saying that blogging would turn out to be the CB Radio of the 21st century, is a science and technology writer for The New York Times, and the guy who’s become most visible at The Old Grey Lady now that...

When Should You Speak? What Should You Say?

by Jeff Yablon | Mar 11, 2013 | Content, Influency, Marketing, Media

Stop Blogging. Fred Wilson has. Seriously, though? I don’t actually mean either of those things. Fred Wilson, notorious movie pirate and even more notorious venture capitalist, has decided to curtail—or at least slow—his blogging. Fred, of course, lives in a...
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