by Jeff Yablon | Feb 27, 2012 | Business Process, Marketing, Media
Bought anything on Facebook lately? Last week I came across this story at Mashable, talking about the demise of several major brands’ e-commerce efforts on Facebook. And my immediate reaction was that I hadn’t even realized these “Facebook...
by Jeff Yablon | Feb 24, 2012 | Business Process, Content, Design, Media
Do you know the difference between Justin Bieber and Joustin Beaver? Justin Bieber’s attorneys are afraid you won’t be able to. Can you say “cease and desist”? Bieber’s attorneys have said exactly that to Joustin’ Beaver’s...
by Jeff Yablon | Feb 22, 2012 | Business Process, Customer Service, Media, Search Engine Optimization SEO
A couple of years ago, Microsoft admitted that they didn’t understand long tail marketing. They also said that long tail marketing is important; it was an uncharacteristic admission of incompetence from the folks in Redmond. I’ve been telling you about the...
by Jeff Yablon | Feb 20, 2012 | Business Process, Media
I’ve done it. I’ve found a way to capitalize on Linsanity, right here in this little journal about business change. In case you’ve been living under a rock for the last couple of weeks, Linsanity is a now-being-contested-as-a-trademarked-word...
by Jeff Yablon | Feb 16, 2012 | Business Process, Media, Search Engine Optimization SEO
Perception, as we know, is reality. It’s true when penguins go marching, it’s true when musicians want you to pirate their music, it’s true when your File Host Gets Shut Down … truth is, it’s just always there. Perception is...
by Jeff Yablon | Feb 10, 2012 | Business Process, Media
If it weren’t for the fact that they’re Google, this would be shaping up to be a very bad week to be Google. Google has decided that they don’t have quite enough of your information, so now they’re offering to pay for more of it. At least you...
