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Video Draws Traffic. Should You Use It? Probably Not.

by Jeff Yablon | Apr 18, 2011 | Business Process, Content, Marketing, Media, Search Engine Optimization SEO

I’ve mentioned before how much information I need to process each day. The word “overload” applies, and I suspect you have a similar problem. It raises the very real question of whether blogging is worth the effort. The answer is “yes”,...

Are You Blogging? Is Your Competition? Does It Work? Why?

by Jeff Yablon | Apr 5, 2011 | Marketing, Media, Search Engine Optimization SEO

I read a lot. In fact, it often feels like I read too much, and that there are way too many “experts” clamoring for my attention. I receive hundreds of articles each day in the news reader app I use in my Droid, and many of them are redundant. Hundreds of...

You’re Only Allowed To Watch TV on a TV (Oh, Really?)

by Jeff Yablon | Apr 4, 2011 | Business Process, Media

The horse is out of the barn. I guess we’d better slam that door shut. In yet another example of why business change and the way you manage it matter, Fox Television has shown—again—a clear misunderstanding of the business they’re in. Recently, Time Warner...

The New York Times is The Top News IN The New York Times

by Jeff Yablon | Mar 18, 2011 | Business Process, Content, Media

There’s an old saying about how officials at sporting events should be invisible and anonymous; everyone’s better off if they do their jobs and we never know anything about them other than the fact that they must have been there, but … we don’t...

Watch Movies? Like Music? Run a Server? Get Ready to Pay.

by Jeff Yablon | Mar 15, 2011 | Business Process, Media

The all-you-can-eat train is coming to the end of its tracks. Every now and then I come across someone who’s still paying by the minute to make phone calls. If you’re very young you might not even know that paying for each call you make was once a...

I Almost Died Last Night: Mental Health & Business Change

by Jeff Yablon | Mar 7, 2011 | Business Process, Media, Search Engine Optimization SEO

Last night, I almost died. No, really. I was walking the dog. It was raining. We began to cross East 57th Street on the west side of 1st Avenue, in the crosswalk, with “go ahead and walk” right-of-way in our favor. And then a very stupid, very careless...
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