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Important (Mundane) Topic: Are You Backing Up Your Data?

by Jeff Yablon | Mar 4, 2011 | Business Process, Development, Media

With all of the recent news about Search Engine Optimization, you could almost forget that the thing we did here before these dang intertubes took over our lives was Computer Care. Through PC-VIP we do fixed-cost business computer support world-wide, and at The...

Perception: Your Site is Slow. Reality: Your Customers Leave

by Jeff Yablon | Mar 3, 2011 | Business Process, Customer Service, Media, Search Engine Optimization SEO

Speed Matters.  Google will drop your SEO Results if your web site is slow, and according to this article, whatever Google thinks and whether your Search Engine Optimization work is what drew customers and potential customers to your website or they got there by some...

Business Change, Fifteen Pennies At a Time [Square Deal]

by Jeff Yablon | Feb 24, 2011 | Business Process, Media

I have this little device in my bag of tricks. It’s called a Square, both because that’s its shape and because Square is the name of the company that manufactures The Square. Oddly, although there’s no web site to be found at square.com, Square the...

“Do What You Promise” Will Make Your SEO Work Better

by Jeff Yablon | Feb 23, 2011 | Customer Service, Media, Search Engine Optimization SEO

Last week I talked about a simple way to deliver superb customer service: just do what you promise. I write about customer service quite a bit, and I’m passionate about it; customer service is what makes your business the right one to do business with, and this...

When “The Only Bad Press Is No Press” Marketing Becomes Easy

by Jeff Yablon | Feb 22, 2011 | Marketing, Media, Search Engine Optimization SEO

So I look down at my Droid one night last week, and there’s a nasty Tweet directed at me by Nick Denton. Nick is a famously-cantankerous (and very successful) blogger, and owns the Gawker Media family of blogs. Gawker includes in its stable Gizmodo, one of the...

Don’t Anger Twitter. They Own You. Or Your Words. Or Not.

by Jeff Yablon | Feb 21, 2011 | Business Process, Content, Media

As you know, there’s this Twitter thing making the rounds of the Intertubes. All the kids are doing it. People have stopped blogging. 140 characters is the limit for most anything you have to say. Which of course means I’ve already gone too far here....
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