by Jeff Yablon | Aug 3, 2010 | Business Process, Media
It’s a simple idea, really: get peoples’ attention with a free offer, make yourself indispensable, add scarcity if you can, and they’re hooked. Social Media is just like dealing drugs. Of course on the Internet creating scarcity is incredibly...
by Jeff Yablon | Jul 9, 2010 | Business Process, Content, Media
I’ve written about the iPad and it’s likely negative business change a few times. Now it’s official. Unless you own one, the iPad is going to make your life difficult. I don’t know which of the following two problems is worse, but either way...
by Jeff Yablon | Jul 8, 2010 | Media
Do I talk enough about the importance of an effective social networking strategy for your business? Maybe not. The Onion has posted a video that takes the social networking thing to new levels, while poking fun at Apple, Apple fanboys, and social networking itself....
by Jeff Yablon | Jun 23, 2010 | Business Process, Marketing, Media
If you live in New York City you know The Village Voice. In fact, even if you don’t live in The Big Apple you’ve probably heard of what was once an important, influential weekly newspaper. The Village Voice has become irrelevant. Why? A few days ago, I...
by Jeff Yablon | Jun 17, 2010 | Business Process, Media
When I grow up, I want to be half as adept as President Barack Obama is at the art of business negotiation. In announcing his agreement with British Petroleum getting the oil conglomerate to put aside $20 billion to fund clean-up and damages from the oil spill from BP...
by Jeff Yablon | Jun 16, 2010 | Business Process, Media
On the Internet, where pornography is the single largest business, questions like “what is porn?” take on a whole new meaning. Forget what we’ve learned watching the US Supreme Court try to answer the question, or from that famous lawsuit in...
