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Which: Search Engine Optimization? Marketing? Adwords? YES!

by Jeff Yablon | Jun 21, 2012 | Content, Design, Marketing, Search Engine Optimization SEO

On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in. What’s a marketer to do? Aside from the obvious (contact The...

What Happens When SEO Gets You Traffic On Your Own Name?

by Jeff Yablon | Jun 8, 2012 | Marketing, Media, Search Engine Optimization SEO

Yesterday, while doing analysis for one of our larger SEO clients, we came across what you see above. My apologies for blurring out the keywords, but showing them would compromise both our client’s identity and potentially the value of the work we do for them....

Black Hat Guys Go UnGoogled (Who Ya Gonna Call? SEO Busters)

by Jeff Yablon | Jun 6, 2012 | Business Process, Marketing, Search Engine Optimization SEO

I enjoy telling you about Search Engine Optimization. As I’ve mentioned before, part of the reason for that is that we sell SEO Consulting and Search Engine Optimization services, but I also like it because SEO presents the kinds of puzzle that I like trying to...

A Year In, What’s Happening at Google+ ?

by Jeff Yablon | Jun 5, 2012 | Business Process, Search Engine Optimization SEO

    Are you using Google+ ? Here’s a better question to ponder before we try to answer that first one: do you know what Google+ is? The folks at Neowin don’t. Welcome to business change, Google+ style. It’s a world where the search and...

Evil Is Everywhere: Zagat Now Free. Google Now Paid.

by Jeff Yablon | Jun 1, 2012 | Business Process, Search Engine Optimization SEO

Last September, Google bought the Zagat review guides from Tim and Nina Zagat. I told you than that Zagat is the best of the review guides, fixing the Internet’s fake reviews problem because of the way their data gets crunched. I also told you that Zagat would...

Facebook IPO Shows PROOF That Long-Tail Marketing Works

by Jeff Yablon | May 23, 2012 | Business Process, Marketing, Search Engine Optimization SEO

   Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network’s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine...
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