by Jeff Yablon | Apr 11, 2012 | Business Process, Content, Media, Search Engine Optimization SEO
Yesterday I came across this piece on do-it-yourself Search Engine Optimization at ReadWriteWeb—or more specifically at ReadWriteStart, an offshoot of ReadWriteWeb aimed at getting things done for the small business person. I’ve quoted ReadWriteWeb quite a few...
by Jeff Yablon | Mar 23, 2012 | Business Process, Development, Search Engine Optimization SEO
I mentioned the changing face of search and search engine optimization earlier this week. Google is changing the rules for search engine optimization in ways that those of us who practice it need to be afraid of and those of you who we do search on behalf of might...
by Jeff Yablon | Mar 21, 2012 | Business Process, Search Engine Optimization SEO
Time to dredge up that old “Is Google a Monopoly?” issue again. I don’t like this topic, because as a free-enterprise guy and a keen observer of Google and how they do business I’m mostly inclined to scoff at the idea that Google is a monopoly....
by Jeff Yablon | Mar 8, 2012 | Search Engine Optimization SEO
Barring an act of God, or at least the United States Congress, Google is never going to reveal how they decide what matters to them. Of course, for those of us selling Search Engine Optimization services, that’s a good thing; you need us if you want your...
by Jeff Yablon | Mar 2, 2012 | Business Process, Marketing, Search Engine Optimization SEO
The other day, Lee Odden, a marketing consultant who I’ve mentioned here a couple of times, wrote a post on a topic I’ve been talking about for … well, for a pretty long time. Lee’s subject was pretty simple: Search Optimization is just one...
by Jeff Yablon | Feb 22, 2012 | Business Process, Customer Service, Media, Search Engine Optimization SEO
A couple of years ago, Microsoft admitted that they didn’t understand long tail marketing. They also said that long tail marketing is important; it was an uncharacteristic admission of incompetence from the folks in Redmond. I’ve been telling you about the...
