by Jeff Yablon | Sep 7, 2011 | Business Process, Content, Customer Service, Marketing, Search Engine Optimization SEO
Something that started as both a great marketing tool and a great customer service tool has, over time, become a nuisance. Online reviews, a cool idea and a great way to crowd-source decisions, feel less and less useful. Early this year I told you about a bad...
by Jeff Yablon | Aug 29, 2011 | Business Process, Customer Service, Search Engine Optimization SEO
It’s been a few months since we inducted a new member to The Answer Guy’s Customer Service Wall of Shame. Honda Financial, I sure hope you’re listening. Recently, a friend’s mother, one year into an automotive lease with Honda Financial, needed...
by Jeff Yablon | Aug 12, 2011 | Search Engine Optimization SEO
For all the time I spend telling you about Search Engine Optimization, I don’t talk very much about Search Engine Marketing. While SEO is but one part of SEM, most commonly we think of SEO as a separate, focused act—getting you more organic traffic in Google...
by Jeff Yablon | Aug 5, 2011 | Business Process, Search Engine Optimization SEO
I have a buddy who’s the best pure salesman I’ve ever met. “Pure salesman” meaning he’s been picking up the phone and getting people to say “yes” for decades. Strangers. Sales, baby! Sales! Sales! Sales! I’ve known this...
by Jeff Yablon | Aug 2, 2011 | Content, Search Engine Optimization SEO
This morning I received a piece of SPAM that made me think of how difficult it can be to take SEO seriously if you aren’t a Search Engine Optimization Consultant, yourself. I’ve mentioned the SEO credibility issue before, alluding to a friend who...
by Jeff Yablon | Jul 29, 2011 | Marketing, Search Engine Optimization SEO
What do you think of Truth in Advertising? If I answer that question cynically, I guess I just snarkily offer up the opinion that Truth in Advertising is an oxymoron. There is no Truth in Advertising. But if I go too far the other way, the question of what Truth in...
